latest news

PinkStinks Wins Rosa Award

Abi and Emma Moore, co-founders of PinkStinks - the campaign for real role models - have won Rosa's Women Creating Change Award.

Emma and Abi believe that girls are being set narrow and damaging boundaries within which they will grow up, providing an unrealistic and mediocre notion of what it is to be a girl. PinkStinks challenges the ‘culture of pink’ which invades every area of girls’ lives, aiming to bring about change and take new approaches. The campaign focuses on providing positive female role models based on achievement, skills and successes.  

Rosa launched the Women Creating Change Award to recognise women who are creating change for the better and working to help women achieve equality. It is part of the Sheila McKechnie Awards, an annual awards programme which recognises the outstanding contribution that a new generation of campaigners are making towards achieving social, environmental and economic justice both in the UK and abroad.

The award will provide PinkStinks with a bespoke package of support specific to their campaign issue, including one-to-one coaching sessions, advice on parliamentary and media tactics, shadowing opportunities and mentoring from senior campaigners.

Abi and Emma said, "We are thrilled to win the Women Creating Change Award. It has given us both a huge boost to receive this public recognition and we will be using the award to plan the next phase of our campaign and to take it to the next level so we can really start to make an impact."

PinkStinks joined other award winners at a ceremony last month, hosted by Channel 4 Newscaster Jon Snow. Awards were presented by Shami Chakrabarti, Director of Liberty, influential environmental campaigner Tony Juniper, and Terry Waite CBE, humanitarian and former envoy for the Church of England. You can view photos from the event here and a video here.

All of us at Rosa are eager to see how Abi and Emma develop their exciting campaign over the next year and we will keep you updated on their progress.

We would also like to recognise the excellent finalists for the award: Sabrina Qureshi from Million Women Rise, an awareness raising campaign and expression of women’s commitment to ending global male violence against women, and Debora Singer of Asylum Aid with the Charter of rights of women seeking asylum, a campaign to encourage the UK Border Agency to understand the needs of women and adopt a gender sensitive approach.